Paper shelf tickets
- Print, cut and place every change by hand
- Easy to misplace, damage or leave outdated
- Hard to keep consistent during big promotions
- Staff time adds up quickly across a large store
Plain-language guide
What is an electronic shelf label?
An electronic shelf label — often called an ESL — is a small digital screen on the shelf that shows your product name, price and other details. When something changes in your systems, the label updates automatically. No reprinting. No late-night ticket runs.
Screen types
Label screens in black & white, colour and more
TagIQ supports multiple e-ink display types. Every example below shows Australian dollar ($) pricing.
Think of it as a tiny screen on the shelf edge
Instead of paper tickets that staff print, cut and pin by hand, each product (or shelf location) has a compact e-ink display — similar technology to a Kindle. It stays crisp under store lighting, uses very little power, and can show product names, $ prices, unit pricing, promotions, barcodes and more.
A small wireless network in the store sends updates to the labels. Your team changes a price once — and every affected shelf updates.
Paper vs digital
Why stores are moving away from paper tickets
Electronic shelf labels
- Update many shelves from one place
- Clear, uniform look across the store
- Prices match what customers see at the register
- Staff focus on customers, not ticketing
How it works
Three simple ideas — no jargon required
Your systems hold the truth
Product names, prices and promotions live in the systems you already use — like your point-of-sale or inventory software.
Updates travel to the store
When something changes, TagIQ sends the new information to the labels on your shelves — usually within minutes.
Labels show the latest details
Shoppers see accurate pricing at the shelf. Your team only steps in for exceptions — like a new product bay or a damaged label.
Who uses electronic shelf labels?
ESL is no longer only for the largest supermarket chains. Any business that changes prices or product information regularly can benefit:
- Supermarkets and grocery
- Pharmacies and health retail
- Liquor, hardware and specialty stores
- Warehouses and pick faces
- Any operation where shelf accuracy affects sales and trust
Common questions
Questions we hear from store owners
Do electronic shelf labels need Wi‑Fi for customers?
No. ESL uses a dedicated in-store wireless network for the labels only. Your shoppers do not connect to it, and it does not replace your customer Wi‑Fi.
What happens if the power goes out?
Labels keep showing their last update — they do not go blank like a phone screen. When power and network return, they sync again.
Is this only for huge supermarket chains?
Not at all. Many mid-size and specialty retailers use ESL because manual ticketing costs them time and creates pricing errors. We help you find a rollout size that makes sense.
Do we have to replace our POS system?
No. TagIQ is designed to work with the systems you already have. We focus on getting accurate information from those systems to the shelf.
Who installs and supports the labels?
The Livigy team supports retailers Australia-wide. We handle installation, train your staff, and provide ongoing support so you are not left on your own.
See electronic shelf labels in your store
Book a no-pressure conversation with our team. We will walk you through options and what a rollout could look like for your site.
Book a demo