The main ESL cost drivers
Most electronic shelf label projects include hardware, access points or communication infrastructure, mounting, label configuration, software setup, integration, installation, training and support. Two stores with the same number of SKUs may still need different scopes if their layouts, categories or POS systems are different.
Label count and label sizes
More labels increase hardware and installation scope. Larger or colour-capable labels can suit promotions but change the budget.
POS or data integration
Spreadsheet upload is simpler. POS, ERP or custom integration can create more long-term value but needs planning.
Installation complexity
Shelf type, rails, fridges, end caps, counters and trading-hour constraints all affect rollout effort.
Support model
Stores need a clear path for new products, damaged labels, failed updates and promotion changes after launch.
How to estimate value before asking for a quote
Start by measuring manual ticketing: price changes per week, promotion changes per month, minutes per ticket and paper cost. That gives you a practical baseline for labour savings and helps identify where ESL should start.
For many retailers, the first rollout should focus on high-change departments or high-error categories rather than every shelf at once.
Use the ESL pricing and ROI calculator